LoNyLa (London-New York-Los Angeles) is a transatlantic collective - a blend of emerging and established British and American talent - that focuses on using technology to develop new work for stage, film, TV and transmedia.
The vision: to enable the cross fertilization of theatre and media artists and technologists. LoNyLa aims to explore the frontiers of digital storytelling and technology in performance.
When the cultures of art and technology come together in a structured programme, creative leaps can result.
Operating more in the vein of a digital startup than an arts organization, LoNyLa may continue to pivot and morph in Internet time whilst using digital tools, such as web-based broadcasting and telepresence, to innovate on storytelling.
By tapping into the power of the Internet, LoNyLa:
- Bridges longstanding geographic and industry divides in the entertainment industry;
- Encourages collaboration and networking;
- Increases exposure dramatically for artists;
- Lowers development risk for producers; and,
- Broadcasts content to remote, unprecedented audiences.
In our most recent programme TimeWave (timewavefestival.com), digital entrepreneurs and programmers sat through a rehearsal with theatre artists, engaging in an interactive theatre format and tweeting directions to performers.
Because the programme was hosted by Innovation Warehouse (theiw.org), entrepreneurs fleshed out business strategy in one office whilst British artists rehearsed a telepresence play with remote New York artists in another office.
LoNyLa emerged from what was intended to be a media & arts alumni group by a few Yale and Oxford graduates during a reception at the Oxford and Cambridge Club, London 2010.
Since its inception, the organisation has morphed and, no doubt, will morph again.