LoNyLa (London-New York-Los Angeles) is a transatlantic collective that focuses on using technology to develop new work for stage, film, TV and transmedia.
The vision: to enable the cross fertilization of theatre and media artists and technologists and explore the frontier of digital storytelling. When these two cultures collide, the diverse knowledge and skill sets can lead to creative leaps.
Operating more in the vein of a digital startup than an arts organization, LoNyLa may continue to pivot and morph in Internet time whilst using digital tools, such as web-based broadcasting and telepresence, to innovate on storytelling.
In our most recent programme TimeWave (timewavefestival.com), digital entrepreneurs and programmers sat through a rehearsal with theatre artists, engaging in an interactive theatre format and tweeting directions to performers. Because the programme was hosted by Innovation Warehouse (theiw.org), entrepreneurs fleshed out business strategy in one office whilst British artists rehearsed a telepresence play with New York artists in another office. Madness, mayhem and magic!
LoNyLa emerged from what was intended to be a media & arts alumni group by a few Yale and Oxford graduates during a reception at the Oxford and Cambridge Club, London 2010. It has since morphed and, no doubt, will morph again.
LoNyLa's transatlantic 2014-2015 team consists of British & American theatre artists.