LoNyLa

The Challenge


Currently, the arts and entertainment space faces challenging economics. In the aftermath of public funding cuts, performing arts organizations around the world are folding. Film studios have cut development funds. Artists grapple with fewer opportunities to develop new material as well as fewer jobs. Producers must find new and innovative ways to lower the costs of developing projects that can translate into viable formats.

Regarding the development of dramatic material, impediments include:


  • Underexposed talent and/or projects due to lack of access or opportunity;
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  • Lack of training as well as industry/business skills so even the most talented artists have difficulty traveling seamlessly between mediums (film, TV and stage);
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  • Lack of artistic community or geographically isolated pockets of community;
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  • Insufficient development with directors, dramaturges and actors; and,
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  • Lengthy development cycles due to feedback loops rooted in 20th century processes.

At the same time, technology leaps ahead. Web-based broadcasting platforms now support HD streaming and a multiple camera event.

In fact, you don’t need a computer to stream HD video online. You don't even need a Tricaster to switch cameras in real-time.

Telepresence/video streaming technology integrates HD video, audio and interactive tools and produces a powerfully immersive experience.

By combining technology and production design, local and remote artists and audiences feel as if they exist in the same time and space.

Eliminating travel leads to a reduction in CO2 emissions and will help us reach a low carbon future.